Commercial
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A short page, because there is one thing for sale and a longer list of things that are not.
The short answer
One thing is for sale: a sponsored placement, labelled on the page. Three things are not, at any price: a position in a comparison, the removal of a fact, and an undisclosed link. No placement has run here in the 0 months this site has been live, and rates are discussed on the pitch page rather than published.
What can be bought
A sponsored placement on the Humva desk: one agreed piece, published under a named byline, labelled on the page itself rather than in a footer.
- At the time of writing that is the whole list.
- There is no display inventory, no newsletter, no lead sales and no data licensing, and if any of that changes this page changes before it does.
What cannot
The same three things named on every commercial page here, deliberately in the same words, so nobody has to work out whether a different phrasing means a different rule.
- A position in a comparison, a price table or a review, at any price and under any framing.
- The removal of an unflattering fact about anyone, including a sponsor.
- An undisclosed link, under any arrangement.
A placement is also still held to the sourcing standard: dated figures, named judgements, printed arithmetic. Being paid for is not a reason to publish something that would otherwise fail.
- Those three refusals are not negotiable, and they are not a negotiating position either.
- They are the whole basis on which anything else here is worth reading, which makes them worth more than any individual placement.
The reason to write them down is that the pressure usually arrives in the paperwork rather than in the conversation. An attorney who negotiates likeness deals describes the same pattern in a neighbouring market.
What this site actually is
New, small and narrow. It covers three AI avatar platforms in depth and refuses everything adjacent, which is a deliberate choice and a real limitation.
- No traffic figure is published here, for the straightforward reason that a site not yet live has none worth quoting.
- When there is a number it will be a measured one rather than a projection, and it will carry the date it was measured like everything else here.
The full commercial position, including what this desk does and does not earn from, is on the disclosure page. What counts as a checked figure here.
Why that might still suit you
The audience is narrow in a specific way: someone deciding between three named tools, reading a page that shows its arithmetic. That is a smaller number of people and a later point in their decision than most placements reach.
If what you sell is adjacent to AI video and you would rather be beside a page that argues for itself than on a larger one nobody finishes, this is a reasonable buy.
- Otherwise it is honestly not, and saying so now saves us both a call and saves you the cost of finding out afterwards.
- A publisher who tells you their site is wrong for you is worth keeping the number of.
Who reads this site
Someone comparing three named tools, at the point where they have stopped reading marketing and started looking for arithmetic. That is a narrow audience at a late stage of a decision.
- It is not a general technology audience and it is not an AI-curious one.
- If your product is useful to someone about to buy an avatar platform, that overlap is real. If it is adjacent by keyword rather than by use, it is not.
That distinction is worth making before either of us spends time on it, which is why this page makes it rather than leaving it to a discovery call. A placement that reaches the wrong people wastes your money and costs this site a page it has to stand behind.
How to enquire
A placement enquiry goes to the pitch page, which sets out what gets accepted before you write anything. Rates are discussed there.
Anything that is not a placement goes to the contact page, and it is worth saying what it is in the first line, because the queue is read in the order corrections first and commercial enquiries second.
- A useful enquiry names the product, the audience you think it fits, and the month you want it to run.
- An enquiry that opens by asking for a rate card without any of that gets a slower answer, because the rate depends on what the piece has to carry.
Work in AI video?
We take pitches from people building and using these tools. Tell us what you know that the vendor pages do not.
Pitch a guest postStill comparing?
Every figure on this site carries the page it was read from and the date it was read.
See the pricing deskBy the Humva Desk. Checked against primary sources and updated .