Pricing desk
D-ID pricing explained, plan by plan
Five tiers, an annual price shown by default, and one license line that moves the real entry price by a factor of five.
The short answer
D-ID pricing runs from a 14-day trial at $0 to $196 a month on Advanced, with Lite at $5.90 and Pro at $29 between them.
Two things decide your tier before the price does. Minutes per month, and whether the plan carries a commercial license: Lite does not.[1]
How much does D-ID cost
Five plans, and the interesting column is not the money. The table below is the whole published ladder read from the vendor's own page on 2026-08-25, at the month-to-month price, with the watermark and the license printed on every row.
Anyone comparing third-party breakdowns published during 2026 will find the numbers move around between them, and the billing toggle is the reason why: read it once for the price and a second time for the last two fields. The watermark ladder and the license line together explain almost every upgrade decision anyone makes on this product.
| Plan | Price | Unit | What it includes |
|---|---|---|---|
| Trial | $0 | per month, billed monthly | 3 min per month · 1 personal avatar · Full-screen watermark · Personal use license A 14-day trial rather than a permanently free tier, and the only plan whose watermark covers the whole frame. |
| Lite | $5.90 | per month, billed monthly | 10 min per month · 1 personal avatar · D-ID watermark · Personal use license The lowest cost per minute on the ladder by a wide margin, and the last tier licensed for personal use only. |
| Pro | $29 | per month, billed monthly | 15 min per month · 3 personal avatars · AI watermark · Commercial use license The first tier carrying a commercial use license, which is what most business buyers are actually paying for here. |
| Advanced | $196 | per month, billed monthly | 100 min per month · 5 personal avatars · Custom logo · Commercial use license Replaces the platform watermark with your own logo and lifts the monthly allowance to a production volume. |
| Enterprise | Let's talk | no published figure | unlimited video minutes · Custom number of personal and studio avatars · Custom logo · Commercial use license Unlimited video minutes, so no cost per minute can be derived. |
D-ID pricing read from https://www.d-id.com/pricing/ on .
What each tier includes
Minutes are the allowance. Personal avatars are how many presenters you may train on a real person. The watermark is what the platform stamps on the output, and it steps down tier by tier rather than switching off at one boundary.
- Photo avatars are generated from a single still image and are included on every tier.
- A personal avatar is trained on a specific real person, which is why the counts are small and why consent obligations attach to them.
- Voice clones appear from Pro upward, at one on Pro and three on Advanced.
Trial
$0 for fourteen days, with 3 minutes and a full-screen watermark. That is an evaluation window rather than a free plan, and the distinction matters because two of D-ID's competitors run permanent free tiers.
Three minutes is enough to find out whether the avatars and voices read convincingly for your audience. It is not enough to finish anything, and the full-screen mark means nothing made on it can be shown to a client.
Lite
The Lite plan is $5.90 a month for 10 minutes. On the raw arithmetic this is the best value on the ladder by a wide margin, and it is the plan most comparison pages point at.
It carries a personal use license and a D-ID watermark. If the video is for a business, a client or a product, this tier is not an option at any price, which is the fact the rest of this page keeps returning to.
Pro
The Pro plan is $29 a month for 15 minutes, 3 personal avatars and the first commercial use license on the ladder. In practice this is D-ID's real entry plan for anyone working.
The step from Lite is roughly five times the price for fifty percent more video. Almost none of that money is buying minutes. It is buying the right to use them.
Advanced
The Advanced plan is $196 a month for 100 minutes, 5 personal avatars and three voice clones. It is also the first tier that replaces the platform mark with your own logo.
This is the volume tier. Nearly seven times the Pro allowance for under seven times the price is the only place on this ladder where scale works even slightly in the buyer's favor.
Enterprise
The Enterprise tier is quoted rather than listed, with unlimited video minutes and a custom number of avatars. Because there is no published figure, no cost per minute can be derived for this tier, and this page will not estimate one.
The price on the page is the annual one
D-ID runs an annual billing default: its pricing page opens with the billing toggle set to annual. The first figures a visitor sees are therefore annual per-month prices, and they are markedly lower than what a month-to-month subscriber is charged.
Lite reads $4.70 on arrival and costs $5.90 monthly. Pro reads $16 and costs $29. Advanced reads $108 and costs $196.
| Plan | Price | Unit | What it includes |
|---|---|---|---|
| Lite | $4.70 | per month, billed annually at $56 a year | 10 min per month · Personal use license Advertised as 20 percent off. Twelve months of the monthly price is $70.80, so the saving actually lands at 20.9 percent. |
| Pro | $16 | per month, billed annually at $191 a year | 15 min per month · Commercial use license Advertised as 45 percent off. Twelve months of the monthly price is $348, so the saving actually lands at 45.1 percent. |
| Advanced | $108 | per month, billed annually at $1,293 a year | 100 min per month · Commercial use license Advertised as 45 percent off. Twelve months of the monthly price is $2,352, so the saving actually lands at 45.0 percent. |
D-ID pricing read from https://www.d-id.com/pricing/ on .
Whether the advertised discount is real
It is, and saying so is part of the method. Twelve months of Pro at the monthly rate is $348 against $191 billed annually, which is a saving of 45.1 percent against a claimed 45.
Lite claims 20 and delivers 20.9. Advanced claims 45 and delivers 45.0. The complaint here is about which cycle is shown first, not about the honesty of the discount.
A year of each D-ID plan, by billing cycle
The line that rules out the entry tier
D-ID's own feature table carries a row named License, on which Trial and Lite read personal use while Pro, Advanced and Enterprise read commercial use.[1]
That single row moves the entry price for business video from $5.90 to $29 a month, a factor of nearly five. It is the most consequential line on the page and it sits below the fold, inside a collapsed comparison table, on a row most readers never open.
Who the cheap tier is genuinely for
Someone making a video for themselves, their family or a hobby project. That is a real audience and the plan serves it well at a genuinely low price.
Everyone else, including a freelancer making one video for one client, needs the commercial license, and the comparison to run is Pro against the rival tiers rather than Lite against them.
What a finished minute actually costs
Divide each plan's price by the minutes it permits in a month and the ladder runs uphill. On this product the entry tier is also the lowest cost per minute, and every step up costs more per unit of video than the step below it.
Cost per finished minute, by D-ID plan and billing cycle
How the derivation works
Take the plan price, divide by the minutes the plan permits in a month, print the result. Lite at $5.90 over 10 minutes lands at $0.59, and Pro at $29 over 15 minutes lands at $1.93.
The assumption behind it
The allowance is spent in full, stated rather than buried. Anyone publishing less than their ceiling pays more per minute than the figure above, on every tier equally, so the comparison between tiers holds even where the absolute number does not describe your month.
Why paying more never buys a cheaper minute
On most software the unit cost falls as you climb, because volume is the thing being sold. Here the unit cost rises, because what the higher tiers actually sell is the commercial license, the avatar count and the removal of the watermark.
Read the ladder that way and it stops looking irrational. Just do not upgrade expecting cheaper video, because that is the one thing the upgrade does not deliver.
The 15-second rule, and what it quietly costs
D-ID rounds the duration of every video up to the next 15-second interval. Its own FAQ gives the example: a video running one minute and ten seconds consumes one minute and fifteen seconds.[1]
On a 100-minute allowance that is noise. On Lite's 10 minutes it is not. 10 clips of 50 seconds each are 8.333333333333334 minutes of video and cost 10 minutes of allowance, which is the entire month.
Writing to the boundary instead of across it
- Know the interval Every render is billed in whole 15-second blocks, so the useful lengths are 15, 30, 45 and 60 seconds rather than whatever the script happens to run to. 15 sec
- Count the overshoot A clip that runs five seconds past a boundary costs ten seconds of allowance it never used. Multiply that by a month of short-form output. 10 min
- Trim before you render Drafts and previews cost nothing on most platforms, and the render is the moment the meter runs. Cut the script to the boundary first.
- Pick the tier after the arithmetic Short-form output is the worst possible fit for the smallest allowance, which is the opposite of the intuition that short videos suit a small plan.
D-ID Studio pricing against D-ID API pricing
The plans above are Studio D-ID pricing: what the D-ID Creative Reality Studio costs, with API access included and drawing on the same balance. D-ID also offers a separate API price list aimed at buyers who never open the studio at all.
Anyone searching for API pricing at D-ID AI as a distinct thing is usually on that second list. On a D-ID Studio pricing page plan the API is a feature of the video studio rather than a product with its own meter.
- Most readers want the studio ladder above, where there is no second meter to budget for.
- Only a team building D-ID into its own product needs the API list, which is a different purchase at different volumes.
One pool, four products
The allowance is not a video allowance. D-ID says the same monthly minutes cover videos, agents, video translation and the API together, and that minutes used through the API are deducted from the same balance as the web app.
Call it the hidden tax on an integration if you like, though it is disclosed rather than hidden. A developer testing against the API is spending the same budget as the marketing team drafting in the studio, and neither can see the other's consumption in the price they were quoted.
- Minutes renew monthly and an unused allowance becomes void.
- Video translation draws on the same pool, capped at five minutes per translated video below the top tier.
- Agentic videos are metered separately by count, from three on Lite to ten on Advanced.
How does D-ID work
For pricing purposes the mechanism matters only as far as it explains the meter. You supply a still photograph or a video avatar and a script, and the platform renders a talking-head video of that presenter speaking it.
The same engine drives the conversational agents and the translation feature, which is why one balance covers all of them. The capability question, as opposed to the billing question, belongs to the guides desk rather than here.
Can I use D-ID for free
D-ID free access lasts fourteen days, with 3 minutes and a full-screen watermark. There is no permanent free tier on this product, which is a real difference from two of its competitors and one worth knowing before you plan an evaluation.
The Creative Reality Studio is the web application those minutes are spent in. Trial minutes also reach the API, so a developer can test an integration inside the same window.
How do I cancel my D-ID subscription
Open Billing in the app and choose Cancel plan. There is no support ticket and no retention call in the published path, and switching between monthly and annual billing is self-serve in the same place.[1]
A cancelled plan stays active until the end of the period you already paid for. After that the account is downgraded rather than closed, so cancelling does not delete anything.
What happens to your videos afterwards
Downgrading leaves your generated videos, agents and stored data in place. Deleting the account is the destructive action: D-ID says it removes the videos, the agents and the stored data, and that a previous account's data cannot be recovered on signing up again.
An unused free account is deleted after six months of inactivity, with an email warning first. If you are pausing rather than leaving, downgrade and log in occasionally.
How D-ID compares on price
Any AI video generator has to pick a unit to sell, and these three picked different ones. D-ID and Synthesia both meter minutes per month. HeyGen does not ration the month at all and instead caps the length of any single video, so its headline figure is not measuring the same thing.
| Tool | Monthly price | What the allowance is | License | Who is recommending it |
|---|---|---|---|---|
| D-ID Lite | $5.90 | 10 min per month | Personal use license | The lowest cost per minute of the three, and the only one of them not licensed for business use. |
| Synthesia Starter | $29 | 10 min per month | Commercial use license | Same unit as D-ID: an allowance metered per month, out of a shared credit pool. |
| HeyGen Creator | $29 | 30 min per video | Commercial use license | A different unit entirely: no monthly ration, a ceiling on the length of any one video. |
How this was scored. Each vendor's own pricing page read on 2026-08-25, with the billing toggle set to monthly where one exists, listing the lowest-priced paid tier each vendor publishes rather than the tier each vendor promotes. What each column was measured against.
On price alone
D-ID has both the lowest paid entry price of the three and, once the license line is applied, the highest commercial entry price of the three. Both statements are true at once, which is why a single headline figure was never going to answer this.
The closest like-for-like reading is Synthesia's published tiers against D-ID's, since both meter a monthly allowance. Against what HeyGen charges per month the comparison needs the unit stated every time or it misleads.
On everything else
Voice and video quality, integrations and how convincingly a generated presenter avoids the uncanny valley are judgements this page will not make. A reviewer who has run these tools is worth quoting rather than paraphrasing, particularly on the feature D-ID sells hardest.
How we priced this page
Every figure above was read from D-ID's own pricing page on 2026-08-25, with the billing toggle set to monthly and then again on annual, and carries that date. The desk itself prices one vendor per page and derives the rest.
What you have just read is a complete breakdown of the official price list rather than a tour of the features. D-ID sells generative AI video, and its pricing page is very specific about what each tier grants and what it withholds, which is why the license and watermark rows carry as much weight here as the money does.
- Prices, minutes, watermarks and licenses: the vendor's own page, with the date it was read.
- Rounding, rollover and cancellation: the same page's own FAQ, on the same date.
- Per-minute cost and the derived annual saving: arithmetic on those figures, printed here.
- Capability and quality: named external reviewers, with their sources linked. This desk has not run D-ID, which is why the comparison section quotes rather than concludes.
Prices are re-read quarterly and the fetch date on the table is the warranty. The editorial policy this page is written to.
Why the numbers may move
Vendor pricing changes without notice and without an announcement. If a figure here disagrees with what you see on D-ID's page, D-ID's page is right and this one is stale.
What demand for D-ID pricing is doing
Searches for this term run at roughly 140 a month in the US at a keyword difficulty of 11.[2] That is a small term, and the search interest behind it is down about 72 percent year on year.
A fall that steep is worth a buyer's attention in a way a gentle decline is not. It does not mean the product is going anywhere, but it does mean fewer people are shopping this particular tool than were a year ago, and a thinner market gets thinner third-party coverage.
What to check before you enter a card
Four answers decide the tier, and only one of them is a price.
- Is the video commercial? If yes, the ladder starts at Pro and Lite is not on it.
- How many minutes will you publish, after the 15-second rounding is applied?
- Will anything reach the API? It shares the same balance.
- Which billing cycle is the page showing you? Set the toggle yourself before you compare.
Answer those four and the plan picks itself. Answer only the price question and there is a reasonable chance of buying a tier that cannot legally carry the work.
D-ID plan and cost FAQs
How much does D-ID cost?
Can I use D-ID for free?
Why is D-ID cheaper on the pricing page than it is at checkout?
Can I use D-ID Lite for business video?
How do D-ID minutes work?
Do unused D-ID minutes roll over?
How do I cancel my D-ID subscription?
Does the D-ID API have separate pricing?
Which D-ID plan has the lowest cost per minute of video?
Is there a watermark on D-ID videos?
Sources
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Every figure on this site carries the page it was read from and the date it was read.
See the pricing deskBy the Humva Desk. Checked against primary sources and updated .